Lure is an item in the “Spelunking” category (Items). It costs ₽400.
In-game descriptions
| Let’s Go, Pikachu! / Let’s Go, Eevee! · Sword / Shield | A glass bottle of perfume that makes rare Pokémon more likely to appear. |
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Where to find it
Not placed on the atlas maps (so far: Red/Blue and Generation 3).
Sources : PokeAPI (items, item_flavor_text, machines) · atlas · pokeemerald species_info.h